It starts with a dream...

Our Story

Lovely, Inc. was founded by gaming Youtuber Kayla Michelle (@kaylaslovely), who started the company to see her self-written winter-themed harem romance come to life in the form of an Otome game. Kayla spent a couple of years writing the scripts, saving up for artists and composers, and developing the game. She released an early beta of the game her Sophomore year of college, which garnered a nice amount of support from her Youtube audience. Kayla suspended work on the game as she finished up her final years at University. The summer before her final semester at school, she decided to revitalize her existing beta of "Snowkissed Romance" by completing the final two routes, and reforming her efforts into an active business. She joined hands with a principal member and co-owner, Kiyana Raeven, to do so. Kiyana has been an invaluable friend to Kayla since early elementary, and brought several credentials as a popular Episodes writer as well as an accomplished Software Engineering major. Kiyana would handle the backbones of the coding development, as well as become a co-writer, while Kayla would handle the marketing efforts, as well as writing. The two worked tirelessly re-developing the beta game from the ground up every night after work and school. The pair would stay over at the Campus Union from 10 AM to Midnight every Saturday writing, testing, and preparing for the new launch. Finally, on December 18th 2019, Lovely, Inc.'s debut Otome application, "Snowkissed Romance" was publicly available on the Apple App Store. After Kayla's graduation and the holidays passed, the Lovely, Inc. duo began work again, and got the application live on Google Play on January 28th, 2020, as well as released several pieces of bonus content for the app on both platforms over the next few months. Having garnered a great deal of support for their first official title, the Lovely, Inc. owners began working on their second up and coming title "Evermore." Seeking to expand their skills to a more mature audience, Kayla and Kiyana are preparing an office centric romance with more content than previously offered in their debut title. My Love for you is Evermore is OUT NOW for iOS and Android users. Steam is coming soon.